Fueling a Smarter, Healthier Future, One Mitochondrion at a Time
At MiDR1V3, we believe your energy should work with your biology, not against it.
The world doesn’t need another stimulant bomb or sugar spike. It needs a smarter fuel source, one that restores rhythm, rebuilds resilience, and respects the design of the human body.
We’re not here to hack biology. We’re here to honor it. Powered by science, grounded in tradition, and made with love, MiDR1V3 brings together cutting-edge bioenergetics and craft beverage artistry to help people think clearer, move better, and age powerfully.
Our Mission
To redefine what it means to be “energized.” To elevate healthspan. Understanding the importance of mitochondria can truly enhance your everyday wellness.
Our Promise
MiDR1V3 delivers more than energy, it delivers a return to biological alignment.
From Research to Mi-Ritual
MiDR1V3 began with a scientific question: how can we better support the body’s own capacity for energy, focus, and recovery?
The modern world is running on empty. Eighty-eight percent of American adults are metabolically unhealthy. Quick fixes and stimulant-driven products dominate the shelves, masking symptoms but leaving the root cause untouched.
Before creating MiDR1V3, co-founders Dr. James Lowder and Vassili Kotlov conducted research exploring how ketones could support brain and cellular health. Their co-authored study, published in Frontiers in Physiology, evaluated the safety and metabolic processing of 3-hydroxybutyrate, highlighting its potential in brain metabolism, mitochondrial function, and overall wellness.
That experience revealed a powerful opportunity: to translate advanced cellular energy science into a bioenergetic functional beverage. One that supports clarity, stamina, and resilience without sugar, stimulants, or compromise on taste.
Our Philosophy
MiDR1V3 exists to make metabolic and mitochondrial health accessible, enjoyable, and sustainable. Each can delivers clean energy through R1,3-butanediol, helping your body generate ketones naturally - no fasting required.
This is not exogenous ketone dosing. This is endogenous activation of your body’s own bioenergetic systems. Sugar-free. Keto-aligned. Built for clarity, stamina, and long-term vitality.
The drink itself is not simply a delivery mechanism.
What we’re offering is far more: a life-changing biological system we believe everyone should be able to experience. Our mission is to make it understandable, accessible, and easy to incorporate into daily life. Built for clarity, stamina, and long-term vitality.
MiDR1V3 is only the beginning. We’re actively developing a pharmaceutical application and a broader line of products - all designed to advance our goal of improving human health through accessible, ketone-based metabolic support.
Our Differentiators
MiDR1V3 is the first bioenergetic beverage platform designed for resilience, longevity, and performance. Unlike sugary drinks or stimulant-based formulas, it targets the root of energy health: the mitochondria.
This is not a rush. It’s a return to biological rhythm. Daily clarity. Deep cellular support. Real metabolic restoration.
Team + Partners
Developed by Mitargos, Inc., MiDR1V3 &Ryan Bros Coffee. Together, our team in partnership with academic researchers like UCSD Molina Lab brings expertise in mitochondrial biology, metabolism, product development, and longevity science.
